How to add your brand, fonts & SEO

Requirements

Available on: Starter plan and above

Device access: Web & mobile browser

Permission: Owner or Manager

Make your site look like you, and help clients find it on Google and see it nicely when your link is shared.

Set your font

Note: Setting a custom font is included on Growth and up, or with the Advanced website builder add-on on Starter (in Billing).

Your logo and brand color come from Settings → Appearance so they stay in sync with your booking page. In the builder, you can set the font.

In the left menu, open Website, then go to the Branding tab and find the Typography card.
In Font family (CSS name), type a web font name — for example, Playfair Display, Poppins, or Inter.
Click Save changes.

Note: To change your logo or brand color, go to Settings → Appearance — those apply across your dashboard, booking page, and website together.

Add your SEO and social-share details

These help your site show up well in search results and look polished when someone shares your link.

In the builder, open the Advanced tab.
In the SEO card, fill in:
- Meta title — the headline in Google results (the first 60 characters show).
- Meta description — a short summary (aim for 150–160 characters).
In the Social sharing card, add what people see when your link is shared on Instagram, Facebook, X, or in iMessage:
- Social title and Social description — these fall back to your meta title and description if left blank.
- Social share image — a square or 1200×630 image works best.
Click Save changes.

Tip: Leave the social fields blank and your meta title and description are used automatically — so it's fine to start with just the SEO card.

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